How Arizona Did It

Last November, Arizona became the first state to defeat a proposed constitutional amendment that would have banned same-sex marriage.

This article from Campaigns & Elections via Equality NY tells the story of how advocates for equality pulled it off.

“The campaign logged the hours and built a broad-based coalition of faith groups, chambers of commerce, police officers, firefighters, seniors and children’s advocacy groups,” (campaign treasurer) May said. “We did the research, unveiled the truth behind Prop 107, and stayed disciplined in our message.”

It sounds simple but it's not. Check out how they did it.