August 12, 2008

Are Gays Becoming More Domesticated?

Is the focus among GLBT people becoming more toward having a family and less toward being fabulous? Sounds like it according to this study.

A new study finds a vast generational shift among LGBT people.

The survey, for Logo Network, discovered that more LGBT people expect to lead an integrated life raising families in suburbs or small towns while maintaining their identity and sense of community.

The study was conducted in in partnership with Simmons and TRU. 365gay is owned by Logo, a division of Viacom Inc.’s MTV Networks.

The survey found that 79 percent of gay people think it’s important to integrate into the greater culture and 64 percent are open about their sexual orientation to at least their family members.

It also found that less than half of gay people want to live in a city and a majority want to live in suburbia or small-town America. Regardless of where they want to live, 58 percent want to live closer to other gay people.

The researchers said that two-thirds of younger gay people expect to be partnered with kids at some point in their adulthood, while less than a third of gays 35 and older expect the same.

Younger gay people have an even mix of gay and straight friends, the network said in a statement. And overall, gay people rank marriage equality as the number one issue about which they’re passionate, followed by the environment, health care and the economy.

“We’re trading in West Hollywood for West Texas and big disposable incomes for disposable diapers,” said Lisa Sherman, Executive Vice President and General Manager, Logo.

“Most important, we’re integrating without abandoning our community or sense of identity. These developments are good for LGBT people and good for America.”

The research also found that despite gay people’s love for mainstream media, they want entertainment that speaks to their uniquely gay lives and experiences. Sherman said that this finding supports Logo’s efforts to develop programming like the recent Sordid Lives: The Series that tell authentic LGBT stories, sometimes with many LGBT characters and sometimes only a few.

The research involved a qualitative study in partnership with TRU Research of 21-45 year olds in New York and Dallas as well as a national survey in partnership with Simmons of 1,800.

1 comment:

  1. This doesn't surprise me in the least. Most of my readers are gay couples with children living the all American dream with the white picket fence. And why not?

    ReplyDelete